This year, Delicius is once again proud to take part in Sustainable Fishing Weeks, running from 13 to 26 October 2025. The initiative, promoted by Marine Stewardship Council (MSC), brings together brands, retailers and restaurant chains across Italy to encourage more informed consumption of certified seafood products.
The 2025 campaign is built around a simple but powerful message:
“Scegliendo prodotti con il marchio blu, peschi bene anche tu” (“Choose products with the blue label and you’ll make the right catch too”).
The slogan plays on the Italian expression “pescare bene”, which refers both to responsible fishing practices and to making informed, sustainable choices when shopping.
As every year, Delicius is proud to contribute to the initiative through its range of MSC-certified products, sourced from responsibly managed fisheries that respect marine ecosystems and the communities that depend on the sea.
This commitment is also reflected in the 2024 Sustainability Report, which highlights a 10 percentage point increase in the share of fish sourced from certified fisheries compared with the previous year.
The report also highlights the launch of three scholarships developed in collaboration with MSC to support research and the sustainable management of fish stocks: Specifically:
- a study of dolphin interaction in anchovy and sardine purse seine fisheries in Sciacca, Sicily
- an estimate of brown pelican population levels to support sustainable sardine fishing in the Mexican Pacific
- age analyses of European sardines and anchovies in the Adriatic Sea
In 2024, Delicius purchased around 3 million kilograms of seafood raw materials, 71% of which came from fisheries certified under internationally recognised schemes such as MSC. This reflects a supply chain increasingly focused on traceability and the protection of fish stocks.
Taking part in this campaign is not only about communication. It’s also about educating, engaging and inspiring consumers. Choosing the blue label is more than a symbolic gesture – it’s a commitment to the sea, to the future and to quality.
Follow Delicius on our channels to discover more about our certified products and ongoing initiatives.
Together with MSC, we’re making the right catch today and tomorrow.
